Cognitive Metaphors of Covid-19 Pandemic in Business News

The research considers the COVID-19 pandemic cognitive metaphors conveyed by means of English language in business news. interpretation metaphor goes beyond its traditional understanding as a rhetorical device. approach is consistent with theory claiming that mental instrument to reflect way we reason and imagine world. paper provides brief theoretical framework research, discusses concept, role types metaphor. It deals particular cases metaphoric representations selected from Financial Times , an international daily focus on economic affairs. results study reveal variety lexical express dynamic image exhibits gradual shift military variant interpretations. findings prove pervasiveness mass media communication, significance understand difficult situations, efficiently communicate ideas influence audience.